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Management Science and Research

Management Science and Research is an international comprehensive professional academic journal of Ivy Publisher, concerning the development of management science technology and research, on the combination of management science theory and modern industrial technology. The main focus of the journal is the academic papers and comments of latest management science theory and method research improvement in the fields of nature science, engineering t... [More] Management Science and Research is an international comprehensive professional academic journal of Ivy Publisher, concerning the development of management science technology and research, on the combination of management science theory and modern industrial technology. The main focus of the journal is the academic papers and comments of latest management science theory and method research improvement in the fields of nature science, engineering technology, economy and science, report of latest research result in the field of material subject, aiming at providing a good communication platform to transfer, share and discuss the theoretical and technical development of management science for professionals, scholars and researchers in this field, reflecting the academic front level, promote academic change and foster the rapid expansion of management science theory and application technology.

The journal receives manuscripts written in Chinese or English. As for Chinese papers, the following items in English are indispensible parts of the paper: paper title, author(s), author(s)'affiliation(s), abstract and keywords. If this is the first time you contribute an article to the journal, please format your manuscript as per the sample paper and then submit it into the online submission system. Accepted papers will immediately appear online followed by printed hard copies by Ivy Publisher globally. Therefore, the contributions should not be related to secret. The author takes sole responsibility for his views.

ISSN Print:2326-8689

ISSN Online:2326-8727

Email:msr@ivypub.org

Website: http://www.ivypub.org/msr/

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Paper Infomation

The Data of Application in the Customer Management

Full Text(PDF, 51KB)

Author: Hualin Wang

Abstract: This paper analyzes the application of database used in the CRM system, and puts forward a perspective that the use of database is an important procedure to improve the level of management for enterprises. This paper discusses the structure of database system, and explains its various components, describes the information classification and meaning of the data warehouse, and discusses the date warehouse’s application in enterprises.

Keywords: CRM, Database, Management, Application

References:

[1] Ma Gang, Lee Hongxin and so on, Customerr Relationship Management, Northeast University of Finance Press, Jun, 2015. pp.155-156

[2] Li Zhitang, The Development of the Customer Database and The use of Information resources, Download Center of Chinese papers, Aug, 2013

[3] Ma gang, Lee Hongxin and so on, Customer Relationship Management, Northeast University of Finance Press, Jan, 2016. pp. 104-107

[4] Huang Ti yun, Management Information Systems, Higher Education Press, Apr, 2013. pp. 161-163

[5] Guo Qing, Marketing Theory, China Renmin University Press, Jul, 2015, pp.105-106

[6] Hao Yufeng and so on, Major clients Market and Customer Management, China Economic Press, Oct, 2015, pp. 51-53

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