Paper Infomation
The Crisis and the Countermeasures in the Growth of China’s Travel Agencies under the Influences of COVID-19
Full Text(PDF, 63KB)
Author: Jinxia Zhang
Abstract: After more than 40 years of development, China's travel agency industry has grown rapidly, but the situation of scattered, small, weak and poor has not fundamentally changed. The unexpected the public health event crisis of COVID-19 in 2020 has brought great influence on China's travel agency industry, which makes China's travel agency industry face double challenges at home and abroad, but also breeds opportunities for development. In the face of the crisis, China's travel agency industry has responded to it, trying to restore confidence and revive the economy. This paper puts forward some idea from the aspects of crisis management, marketing and product development, including the establishment and implementation of the normalized tourism public crisis response mechanism; the reconstruction of the tourism image of the travel agency industry; the strengthening of marketing, with special attention to new media marketing; the emphasis on natural education, and the enhancement of the upgrading of tourism products.
Keywords: China Travel Agency, COVID-19, Crisis Management, Coping Strategies
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