Enlightenment on Competitive Strategy of Luckin Coffee Based on SWOT Analysis

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Management Science and Research

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Paper Infomation

Enlightenment on Competitive Strategy of Luckin Coffee Based on SWOT Analysis

Full Text(PDF, 62KB)

Author: Xinping Wu

Abstract: Luckin Coffee's financial fraud has swept the world, but it still came back from the dead. Luckin announced its unaudited first-quarter results of 2022 on the evening of April 24, an operating income of $16.1 million under US accounting standards, while its operating loss in 2021 was $364 million. In the first quarter, the company's operating profit turned positive for the first time and achieved an overall profit. From the storm to the bright prospects, the management team, product research and development, brand marketing and other aspects have supported Luckin to maintain a strong upward force in the trend. This paper conducts SWOT analysis of Luckin Coffee's business management and operation, studies its internal strengths and weaknesses, external opportunities and threats, and its development strategies to deal with crises in 2019-2021. Its business experience is still worth learning today.

Keywords: SWOT Analysis, Operation Management, Bucking Up, Luckin Coffee

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