Paper Infomation
Research on the Cost Management of Jiangsu Opera Tourism Products Based on SWOT Analysis
Full Text(PDF, 261KB)
Author: Lian Zhang
Abstract: As one of the excellent representatives of Chinese traditional culture, the traditional Chinese opera has a profound cultural deposit and a unique artistic attractiveness, which is of great significance to the integrated development of culture and tourism. Jiangsu opera is well-known in China, however, because of the development of opera tourism is still superficial, the scale of tourism products is small, which deeply blocked its scientific and sustainable development. The investigation uses SWOT analysis as the main way to analyze the status quo and problems of cost management of Jiangsu opera tourism products, and finally proposes the countermeasures to optimize cost management. Strengthening the cost management of opera tourism products is the main method to reduce the cost and enhance efficiency, which is conducive to the sustainable development of opera tourism.
Keywords: Opera Tourism, SWOT Analysis, Tourism Management, Cost Management
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