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Management Science and Research

Management Science and Research is an international comprehensive professional academic journal of Ivy Publisher, concerning the development of management science technology and research, on the combination of management science theory and modern industrial technology. The main focus of the journal is the academic papers and comments of latest management science theory and method research improvement in the fields of nature science, engineering t... [More] Management Science and Research is an international comprehensive professional academic journal of Ivy Publisher, concerning the development of management science technology and research, on the combination of management science theory and modern industrial technology. The main focus of the journal is the academic papers and comments of latest management science theory and method research improvement in the fields of nature science, engineering technology, economy and science, report of latest research result in the field of material subject, aiming at providing a good communication platform to transfer, share and discuss the theoretical and technical development of management science for professionals, scholars and researchers in this field, reflecting the academic front level, promote academic change and foster the rapid expansion of management science theory and application technology.

The journal receives manuscripts written in Chinese or English. As for Chinese papers, the following items in English are indispensible parts of the paper: paper title, author(s), author(s)'affiliation(s), abstract and keywords. If this is the first time you contribute an article to the journal, please format your manuscript as per the sample paper and then submit it into the online submission system. Accepted papers will immediately appear online followed by printed hard copies by Ivy Publisher globally. Therefore, the contributions should not be related to secret. The author takes sole responsibility for his views.

ISSN Print:2326-8689

ISSN Online:2326-8727

Email:msr@ivypub.org

Website: http://www.ivypub.org/msr/

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Paper Infomation

Business Models Optimization Using e3value and i* modeling: Taking Knowledge Resource Website as an Example

Full Text(PDF, 1641KB)

Author: Feng Ouyang, hongdan zhao

Abstract: This paper integrated two kinds of modeling methods: e3value and i*, and presented a knowledge resource site optimization framework for business models, described the eight steps to optimize business models. Based on the e3value and i* models of knowledge resource site’s value chain, and selected the typical parameters of knowledge resources Web site to do evaluation. Then we started from the deconstruction of the value elements to find optimization key points of knowledge resources web site business models. Then, for these areas to discuss the corresponding optimization strategy, and finally, its optimization model was examined.

Keywords: Business Model; Business Model Optimization; E-commerce; Knowledge Resource Site

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