Paper Infomation
Research Methods and Essay Writing Analysis of MBA Dissertation
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Author: Yifei Lai, Xinrui Ma
Abstract: With the vigorous development of innovation and entrepreneurship in China, a large number of managers of innovation and entrepreneurship enterprises are studying for MBA degree. The enrollment scale of the MBA program is expanding. In order to improve the quality of MBA dissertation and promote the sustainable and healthy development of MBA education, based on the author's years of MBA teaching experience and dissertation writing guidance experience, this paper introduces three research methods of dissertation writing skills: case study method, enterprise diagnosis method and survey research method, and analyzes five steps of MBA dissertation writing, which can be used as a reference for MBA (EMBA) students to improve their dissertation writing level.
Keywords: MBA Dissertation, Essay Writing, Case Study Method, Enterprise Diagnosis Method, Survey Research Method
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