Paper Infomation
Research on the Profit Model of Live Broadcasting Platform in China
Full Text(PDF, 346KB)
Author: Yan Zhang
Abstract: In recent years, due to the rapid development of Internet technology, webcast has gradually penetrated into our lives, attracting a large number of users and increasing daily entertainment. However, due to the fierce competition of similar products and the surge in the number of users of emerging platforms such as Tiktok and Toutiao, many uncertain factors still exist in its future development. Therefore, studying the profit model of webcast enterprises is very important for analyzing and reducing the possible risks of the future development of webcast platform. This paper mainly adopts the case analysis method, taking YY live broadcast, the founder of the domestic webcast industry, as an example, analyzes the profit model of YY live broadcast by using the theory of several major elements of the profit model, summarizes and analyzes the existing problems of the profit model of YY live broadcast, and finally puts forward some scientific and feasible improvement suggestions, which will help the development of the future path of YY live broadcast platform.
Keywords: Live Broadcast Platform, Profit Model, YY Live Broadcast
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