Paper Infomation
Development and Strategy Analysis of Chinese Wolfberry Industry in Guazhou, Gansu Province Based on Porter's Five Forces Model
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Author: Junxing Mu, 述乾 闫
Abstract: After more than a decade of development, the Chinese wolfberry industry in Guazhou County, Gansu Province has developed to a certain extent in terms of scale of development, product research and development, brand building, market effects, etc. However, there are also some problems, such as low concentration, low standardization, weak brand effect and imperfect market system, which restrict the development of Chinese wolfberry industry in Guazhou County. This paper makes a systematic analysis on the development of Chinese wolfberry industry in Guazhou County with Potter’s five forces analysis method. It is found that Guazhou County Wolfberry industry with a certain degree of success, but there are weaknesses and weaknesses. Then, countermeasures corresponding to the problems and bottlenecks in the development of Chinese wolfberry industry in Guazhou County are put forward, in order to promote the high-quality development of Chinese wolfberry industry in Guazhou.
Keywords: Guazhou, Chinese Wolfberry, Porter's Five Forces Analysis, Countermeasure
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