Paper Infomation
Research on Problems and Strategies of Operators’ Digital Transformation Under the Background of Digital Economy
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Author: Yuan Xue, Lixia Dong
Abstract: Digital technology has penetrated into various fields of economy and society, promoting the transformation of traditional communication services to data-driven intelligent services, and extending user demand from single communication to diversified digital scenarios, forcing operators to break through the limitations of traditional business models. At present, operators are faced with multi-dimensional difficulties in digital transformation, such as accelerating technology iteration, intensifying market competition, and stubborn organizational inertia. How to build new digital service capabilities has become a key proposition. Through the systematic research on the necessity, challenges and strategies of operators' Digital Transformation, this paper aims to provide theoretical support and practical guidance for operators to realize sustainable development in the era of digital economy, and to promote the deep integration of the communication industry and digital economy.
Keywords: Digital Economy; Operators; Digital Transformation; Strategy Research
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