Paper Infomation
Social Media Influence on College Students' Consumption Behavior and Marketing Strategy
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Author: Yumeng Qin, Yuhua Xin, Bingbing Yang
Abstract: Nowadays, the use of social media is everywhere in college campuses. You can often see students who stare down at the mobile phone screen and brush the dynamic circle of friends, even community meetings, group discussions are beginning to be replaced by WeChat Group. The rapid development of social media allows marketers to see more possibilities for marketing. College students group is a group that marketers can not ignore, this kind of target consumers also have their own characteristics. Only by understanding the characteristics and behavior of consumers can we better discover and spread demand. This paper will analyze the influence of the development of social media on the consumption behavior of college students, and put forward some suggestions on how to use social media to carry out marketing.
Keywords: Social Media, College Students, Consumer Behavior, Marketing Strategy
References:
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