Social Media Influence on College Students' Consumption Behavior and Marketing Strategy

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Economic Management Journal

Economic Management Journal (EMJ) is an international open access journal, concerning about the latest research results of economic management. The goal of the journal is to provide a global forum for scholars and researchers in this field to exchange ideas and promote the theoretical and practical development of economic management.The journal receives manuscripts written in Chinese or English. As for Chinese papers, the following it... [More] Economic Management Journal (EMJ) is an international open access journal, concerning about the latest research results of economic management. The goal of the journal is to provide a global forum for scholars and researchers in this field to exchange ideas and promote the theoretical and practical development of economic management.

The journal receives manuscripts written in Chinese or English. As for Chinese papers, the following items in English are indispensible parts of the paper: paper title, author(s), author(s)'affiliation(s),abstract and keywords. If this is the first time you contribute an article to the journal, please format your manuscript as per the sample paper and then submit it into the online submission system. Accepted papers will immediately appear online followed by printed hard copies by Ivy Publisher globally. Therefore, the contributions should not be related to secret. The author takes sole responsibility for his views.

ISSN Print:2169-6020

ISSN Online:2169-6039

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Paper Infomation

Social Media Influence on College Students' Consumption Behavior and Marketing Strategy

Full Text(PDF, 27KB)

Author: Yumeng Qin, Yuhua Xin, Bingbing Yang

Abstract: Nowadays, the use of social media is everywhere in college campuses. You can often see students who stare down at the mobile phone screen and brush the dynamic circle of friends, even community meetings, group discussions are beginning to be replaced by WeChat Group. The rapid development of social media allows marketers to see more possibilities for marketing. College students group is a group that marketers can not ignore, this kind of target consumers also have their own characteristics. Only by understanding the characteristics and behavior of consumers can we better discover and spread demand. This paper will analyze the influence of the development of social media on the consumption behavior of college students, and put forward some suggestions on how to use social media to carry out marketing.

Keywords: Social Media, College Students, Consumer Behavior, Marketing Strategy

References:

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