Paper Infomation
Analysis on Influencing Factors of Urban Residents’ Willingness to Rural Tourism in Lanzhou City
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Author: Peiyu Li, Jianping Lv
Abstract: As an important part of rural revitalization, rural tourism is a new industrial means to promote rural economic prosperity and an important measure to realize industrial prosperity. This paper takes the residents of Lanzhou City as the research object, the rural tourism of Lanzhou City and the surrounding areas as an example, and uses online questionnaire survey and Logistic regression analysis methods to explore their willingness to participate in rural tourism in Lanzhou City and the surrounding areas as well as the factors affecting their willingness to travel. The results show that the five factors including urban resident’s annual income level, rural tourism experience, scenic service level, scenic publicity and promotion efforts and scenic catering accommodation conditions have a significant impact on urban resident's willingness to rural tourism. Accordingly, countermeasures and suggestions are put forward from the aspects of rural tourism infrastructure construction, service level of scenic spots, publicity and promotion efforts and innovation ability, so as to promote the development of rural tourism in the direction of diversification, characteristics and systemization, and better meet the tourism needs of urban residents.
Keywords: Urban Residents, Rural Tourism, Willingness to Rural Tourism, Influencing Factor, Countermeasures and Suggestions
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