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Research on the Innovation of Cultural Documentary in New Media Environment

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Author: Meng Peng, Lu Shen, Zhuo Wu

Abstract: With the continuous enhancement of China's comprehensive strength, cultural products with Chinese color have gradually been recognized by many young people at home and abroad. From the explosion of IP products of the Palace Museum series to the advent of Dunhuang flying apsaras digital collection, products with Chinese traditional culture have long become a popular trend in the market. Since entering the 21st century, the arrival of the Internet era has begun to have a subtle influence on the occurrence of people, people's way of life and production has also shown great changes. Under the background of the rapid development and transformation of electronic information technology, the traditional way of information transmission has not been able to keep up with the pace of people's development, and the dissemination and communication of information are gradually developing towards the trend of interactivity and co-orientation. As a way to carry forward Chinese traditional culture and continuously improve the recognition of mass culture and confidence in culture, documentary is facing great challenges in the development of new media environment. How to better find out the rapid development road of cultural capital documentary under the premise that the input problems of cultural capital are becoming more and more serious has become the most important problem in front of the transformation of cultural capital documentary. Taking the new media environment as the breakthrough point, this paper analyzes the existing problems of Chinese cultural documentary and the deep reasons behind the problems, and then finds out the targeted solutions, aiming to provide some valuable ideas for the reform and innovation of Chinese cultural documentary under the new media environment.

Keywords: New Media Environment, Cultural Documentary, Traditional Culture

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