Paper Infomation
An Innovative Research on the Teaching of Program Creative Planning and Production in the New Media Era
Full Text(PDF, 261KB)
Author: Lei He, Zirui Wang
Abstract: In the new media era, new media platforms such as Tiktok and Xiaohongshu have an increasing impact on the audience. Fragmented reading has changed their viewing habits, resulting in the replacement of traditional TV programs by new media programs. As the professional core course of the film and television editing and directing profession, Column Creative Planning and Production should take measures such as innovating teaching methods, changing teaching ideas, optimizing teaching materials, introducing project oriented system, optimizing teaching teams, etc., to improve students' independent learning ability, exploration spirit and ability to adapt to society and market, and provide new reform ideas and development directions for practical teaching such as column creation in colleges and universities.
Keywords: New Media Era, Column Planning, Teaching Method
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