Paper Infomation
The Influence of Short Video on City Image Dissemination in the New Media Era —Taking Tik Tok as an Example
Full Text(PDF, 71KB)
Author: Jianghui Liu, Wenxuan Yang, Shaohui Li
Abstract: With the popularity and rise of Chongqing，Chengdu，Xi’an and other cities on the short video platform，short video is increasingly becoming a new weapon for the construction and dissemination of the city image. Researching on the content, methods and effects of the hottest video APP Tik Tok, this paper adopts research methods of case analysis and text analysis to investigate how short videos promote the spread of urban image, and explore how they can enhance urban image transmission in the new media era in a better way.
Keywords: New Media, Short Video, City Image, Tik Tok, Dissemination
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