Research on the Application and Promotion of Chinese Culture in Cross Border E-Commerce from the Perspective of Translation — Taking the Translation Materials of Xiuyan Jade Carving as an Example

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Education Research Frontier

Education Research Frontier (ERF) is an international open access journal, devoted to supporting a global forum of knowledge of education research for scholars, researchers, administrators and librarians in areas of education research to promote the academic exchange and thus advance the development of education in our country. The goal of ERF is to report and discuss the educational practice, educational theory, educational researches and so on.... [More] Education Research Frontier (ERF) is an international open access journal, devoted to supporting a global forum of knowledge of education research for scholars, researchers, administrators and librarians in areas of education research to promote the academic exchange and thus advance the development of education in our country. The goal of ERF is to report and discuss the educational practice, educational theory, educational researches and so on.

The journal receives manuscripts written in Chinese or English. As for Chinese papers, the following items in English are indispensible parts of the paper: paper title, author(s), author(s)' affiliation(s),abstract and keywords. If this is the first time you contribute an article to the journal, please format your manuscript as per the sample paper and then submit it into the online submission system. Accepted papers will immediately appear online followed by printed hard copies by Ivy Publisher globally. Therefore, the contributions should not be related to secret. The author takes sole responsibility for his views.

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Paper Infomation

Research on the Application and Promotion of Chinese Culture in Cross Border E-Commerce from the Perspective of Translation — Taking the Translation Materials of Xiuyan Jade Carving as an Example

Full Text(PDF, 264KB)

Author: Yichuan Tu, Yan Wang

Abstract: The rapid popularization of the Internet has given birth to cross-border e-commerce, a new industry which is different from the traditional commodity trading mode. As a special industry that can contact the domestic and overseas markets at the same time, the frequent collision of Chinese and Western cultures has opened up a new channel for the overseas export of Chinese culture. This paper will take Liaoning Xiuyan jade sculpture, which is widely praised in the cross-border e-commerce market, as an example to explore how to effectively combine the product attributes with Chinese culture in brand naming and product introduction, so as to effectively promote the overseas publicity and promotion of Chinese culture while increasing sales for merchants.

Keywords: Cross Border E-Commerce, Chinese Culture Export, Publicity Materials

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