Paper Infomation
Research on the Application and Promotion of Chinese Culture in Cross Border E-Commerce from the Perspective of Translation — Taking the Translation Materials of Xiuyan Jade Carving as an Example
Full Text(PDF, 264KB)
Author: Yichuan Tu, Yan Wang
Abstract: The rapid popularization of the Internet has given birth to cross-border e-commerce, a new industry which is different from the traditional commodity trading mode. As a special industry that can contact the domestic and overseas markets at the same time, the frequent collision of Chinese and Western cultures has opened up a new channel for the overseas export of Chinese culture. This paper will take Liaoning Xiuyan jade sculpture, which is widely praised in the cross-border e-commerce market, as an example to explore how to effectively combine the product attributes with Chinese culture in brand naming and product introduction, so as to effectively promote the overseas publicity and promotion of Chinese culture while increasing sales for merchants.
Keywords: Cross Border E-Commerce, Chinese Culture Export, Publicity Materials
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