Paper Infomation
Research on Marketing Strategy of Rural Tourism
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Author: Hanqi Yue
Abstract: As a new type of tourism development model, rural tourism had broad development space and great development potential. The article studies the rural tourism marketing strategy, based on a brief summary of the post-urban tourism marketing situation. Taked Suzhou rural tourism as an example, the shortcomings of marketing and marketing were discussed, which were reflected in the lack of market research, the serious urbanization of tourism development, and the single product. It proposed to promote marketing from the aspects of market positioning, producted design and integrated marketing to promote the development of rural tourism.
Keywords: Rural Tourism; Marketing; Market Positioning; Integrated Marketing
References:
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